The floral industry is changing, and we are helping to drive the change. As fees for florists increase and flower-buying behaviors change, our mission is to help local florists reach the growing population that is purchasing flowers on a regular basis with a more affordable, direct way of placing orders. We work with local florists to design our own one-of-a-kind arrangements at a price point that fills in this gap in the market. (We like to say we are the affordability of the grocery store with the quality of the local florists!)
One of the key factors disrupting the floral industry is the advancement of technology. With an online platform that is much easier to use, we are simplifying the purchasing process and quickly connecting you with the expert local florists — which in turn reduces the cost of business for the florists and the price of flowers for our customers. Our partnership with local florists is unparalleled in the floral industry. Zinnia is a much more efficient model that provides local florists a new way to connect with customers online without hefty fees.
Another crucial factor changing the floral industry are the spending habits of younger generations. Beyond buying flowers for special occasions, we’ve found that many people are purchasing flowers more regularly ‘just because.’ This is why we offer a curated selection of floral arrangements at a price point that allows everyone to enjoy fresh flowers more often.
From the changing demographics and flower-buying behaviors of consumers to the growing trend of buying flowers online, the floral industry is rapidly transforming to a more convenient and sustainable model for both florists and their customers. Here are just a few other interesting facts about the floral industry today.