It’s been an exciting year for Zinnia and we are thrilled to continue growing in 2017! We have some big news to share at the beginning of the new year but until then, take a look at some highlights from 2016!

Zinnia Provides Fresh Blooms For Oriental Trading Company Blogger Event in Omaha

From time to time we provide custom Zinnia arrangements for customers looking for a fresh take on floral decorations and in October, we had the opportunity to work with Omaha-based Oriental Trading Company to design beautiful floral arrangements for their blogger event!

Your Zinnia Stories

Our goal is to make sure our customers absolutely love sending and receiving Zinnia flowers and over the past year we’ve received some amazing feedback. We love hearing all of the reasons why you use Zinnia and this year we’ve been shining the spotlight on some of our awesome customers to share their Zinnia stories. For our first customer interview, we sat down with Katy Wilson - read why she loves using Zinnia to send flowers for every occasion. For our second customer interview, we spoke with Jane Beermann - read why she loves using Zinnia to send fresh flowers fast.

3 Ways Zinnia Helps Local Florists Grow

For many local florists, it can be challenging to get exposure and grow a sustainable business without partnering with third-party wire services such as 1-800-Flowers or Teleflora. While these services can provide a steady stream of orders, the increasing fees to partner with these companies can greatly impact the ability for smaller florists to make a profit. We’ve created a more efficient solution that allows local florists to keep a larger portion of their sales profits as well as provides them with new opportunities to market themselves more effectively to local customers. Learn more about how Zinnia helps local florists blossom.

Zinnia’s Andy Holz on the Many Trials of Startup Life

Starting a company can be one of the hardest things you’ll ever do, but it can also be one of the most rewarding. In August, Zinnia’s Co-Founder, Andy Holz, sat down with Silicon Prairie News to talk about some of the lessons learned growing the business. If you’re thinking about making the jump to entrepreneurship, check out his advice on product development and experimentation.

The Rapidly Changing Floral Industry

The floral industry is changing, and we are helping to drive the change. From the changing demographics and flower-buying behaviors of consumers to the growing trend of buying flowers online, the floral industry is rapidly transforming to a more convenient and sustainable model for both florists and their customers. Here are just a few other interesting facts about the floral industry today.

What’s Next

Looking ahead to 2017, we have lots of surprises on the way. Be sure to follow us on Facebook, Instagram, and Twitter to stay up-to-date!

As always, thank you for all of your support and cheers to wonderful 2017!

Andy, Nathan & Ben